Algorithmic Communication

Power, Ethics and Governance in Digital Systems

Algorithms do not just process information. They reshape how organisations communicate, whose knowledge counts, and how power circulates in digital environments.

This platform brings together doctoral research, publications, and public reflections on what happens when algorithmic systems mediate the communicational fabric of organisations – and what Ubuntu ethics reveals about the blind spots they create.

Current research

My doctoral work at the Université Polytechnique Hauts-de-France (DeVisu, LARSH) investigates how AI transforms the structure of tacit knowledge in organisations. I combine critical epistemology (Foucault, Castells) with Ubuntu ethics as an analytical framework – not as a cultural reference, but as a rigorous lens for evaluating the relational and ethical dimensions of AI-mediated communication.

This research has produced two original two original frameworks, STARA and STRING, for assessing GenAI-assisted communication. Our recent study of ChatGPT, Gemini, and Claude revealed that each model produces a distinct communicational regime – and that all three structurally marginalise Solidarity.

→ Read more on the Research page

Latest publication

Tounkara, M., Labour, M., Abba, H. (2026). When GenAI Meets Ubuntu: Road-Testing Qualitative Interviewing with LLMs. (forthcoming)

A comparative study examining how three LLMs perform as simulated interviewees, assessed through an Ubuntu ethical lens. The study identifies distinct communicational regimes and reveals a structural marginalisation of Solidarity in AI-mediated discourse.

→ See all publications

Insights

Reflections and essays on algorithmic management, AI governance, and the communicational implications of digital transformation.

→ Read the latest posts

Information structures the constraints. Communication is what allows us to negotiate them.